Opticon

Role: Creative Director

Opticon, hosted by Optimizely, is an annual tech conference held in the United States, the United Kingdom, and Sweden. The event collaborates with a range of prominent tech brands, including Zoom, Venmo, and Microsoft, to deliver diverse and inspiring keynote sessions focused on business growth and digital innovation. Alongside these engaging presentations, Opticon features immersive workshops and networking opportunities.

I was tasked with leading the visual creative direction for the event, guided by the theme, "Unlimit Yourself." The manifesto emphasizes that Optimizely's comprehensive product solutions empower businesses to scale without boundaries. The final designs integrate product-specific color schemes and imagery, paired with visuals representing the idea of "continuity" and "forward momentum."