Optimizely product marketing

Role: Lead Designer

Over three years, Optimizely underwent several acquisitions that significantly expanded its product portfolio to include content management, e-commerce, and experimentation. This evolution raised a key question: how do we craft a compelling new narrative to represent our fully comprehensive digital experience platform? The solution was to streamline the offerings into three core product categories, where each product and enhancement could easily fall under: Orchestrate, Monetize, and Experiment. The initiative is supported by rebranded product icons, illustrations, pitch decks, and social media assets designed to reflect this new vision.